Just Do It

I remember in one of my very first interviews after college I was asked, "what is your dream job?" At the time, I was a wide-eyed and bushy tailed marketing college graduate, and my answer was to be the Brand Manager of Nike. I always admired Nike for their branding and positioning; to me, they were the pinnacle and gold standard of marketing and business development. I continue to admire Phil Knight, their founder, for putting together such a wide-reaching company and brand that is recognizable on every corner of the world. If you see that swoosh, you don't need an explanation of what brand you are looking at - everyone recognizes and has a preconception of the value and quality that logo brings. Of course, you are likely aware that their slogan is "Just Do It." While this is a catchy and effective phrase, it should carry inspiration to all other parts of our lives too.

Many times, I confront fear or doubt in new undertakings, business ventures, investments and other life choices. I am sure you can relate to this feeling. As a personal example, I have been searching for investment real estate for myself for much of this year. There have been hundreds if not thousands of deals that have come across my radar. After financial analysis, some fit my criteria, many don't. After further research, such as location (current and future projections) as well as property condition investigation, along with tenant profiles, the list usually is further narrowed. Many times the list is left with very few or none. At no time, the findings turn up to be perfect situation. This is where intuition comes in - you have to trust your gut after making sure the majority of logic matches up to a smart move. I have chosen to do so and "Just Do It" - I am now in the process of acquiring an 8-unit building. Don't forget, once you make the decision, "just doing it" isn't going to cut it. Make sure you are focused on the results and are tactical in how you take action - your negotiations must be factual and accurate, your due diligence must be precise and actionable, and your timing must be impeccable. Perhaps writing this is reminding me how important it is to be on top of your game.

There will be many bumps in the road. Many learning experiences. I am making an effort to trust in the process and understand that all achievement occurs on the other side of doubt and fear. If you never take a chance, you will never get the chance to live the life you dream of. 

Are you confronting doubt in your real estate future? Perhaps you are a property owner, uncertain about your future portfolio distribution, how you can add value or increase your cash flow, minimize headaches and increase your financial freedom. Maybe you are a growing or established investor, but uncertain where you can find and expand your opportunities in a competitive market. Whatever the case, I want to become the most valuable asset to your team to make certain you take hold of your wealth building future. No one gets there alone. Contact me today so we can discuss your goals and you can live the life you were meant to live. E-mail: tchesser@rpmre.com Text: 502-648-9523